How to Sell Videos Online
Websites such as YouTube have made posting videos easy in today’s technology oriented world. But what if your videos are more than just fun compilations of movie scenes, actors and actresses or songs? What if your videos are instructional? If they are, then you could make some money when you sell videos. Why not take your talent and turn it into something that could help another person for a minimal fee?
I’m intrigued. Tell me how to sell videos.
The first thing you need to do is to have videos to sell. You need a video camera that you can put on a tripod in the area you will be working. The camera should be able to shoot video in one of the three main mediums: videotape; DVD; or digital media. Most video cameras today shoot in a digital format that you can download onto your computer for editing. If you happen to be shooting on a video tape – and some of you might – then you need to make sure you can edit the tape using a VCR or your computer if you should happen to have one that you can attach your VCR to.
To successfully sell video, select a subject you are knowledgeable about. For example, you enjoy doing wood crafts. Consider making a video of step by step instructions on how to build a simple cabinet. Plan your video carefully, write a script, and then tape the project, going slow and step by step. Once you have shot the video, you can then edit it and sell it on your website.
What kind of money has to be invested to sell videos?
To sell video you have created yourself, you need to make sure that you shoot the video in the highest resolution possible. Something gets lost when the original is transmitted to the next medium, whether that is video tape or digital. If you don’t have one already, you will need to invest in a good camcorder. Most camcorders today offer you digital media to save your video on, usually in the form of an SD chip. You could pay anywhere from $100 to $500 for a good camera. How much you invest will depend on how serious you are about selling video.
You will also need to purchase blank medium to sell video on if you want to sell in places other than online or do not want to pay for the web space it will take to store all of your videos. You can usually purchase blank DVDs for anywhere from $20 to $50 depending on the spool. Additionally, you will need a video editing program for your computer – or an extra VCR if you are using tape – to make final edits on your video.
Once you have invested in these items and have set up a website, you are ready to start selling video.
What kind of videos should I make to sell?
No matter what type of video you make to sell, make sure it is filled with valuable information that is accurate, informative and entertaining. If you are good at crafts, make a video that you can sell explaining how to do the craft. Have you invented something? Why not create and sell video explaining the invention and how it is used? An inventor in Phoenix, AZ did this with a product he developed – a cover for a golf cart – showing it and explaining how to install it on the golf cart. He now sells it with each cover. No matter what you do, make sure the video is helpful.
Also, make sure you produce the video well. Your customers will understand that it is an amateur video, but if it delivers what they are looking for, they will not care. You do not need to worry about pretty packaging, professional voice over’s or special effects. Just keep it simple and worthwhile.
You will need to price the videos accordingly. When you sell videos for profit you can start out by pricing them on the high side. You can always lower your price if you have to, but you may not be able to raise it. Start high and then adjust the price until you start to see your sales increase and your stock starting to dwindle. If selling video is a success for you, you could easily move into producing and editing them on a professional level.
I have my site and I am ready to sell video. How do customers pay for it?
You want to give your customers every chance possible to purchase videos from your website. In order to help them you can use a payment platform and gateway such as PayLoadz. Using PayLoadz, you will be able to sell your videos to your website visitors as well as the people who visit the PayLoadz e-store.