Is Ecommerce Software Winning the Battle Against the Real World?
It looks like there’s a new battle on our forefront – ecommerce software versus the real world. Has it conquered everyone?
As you probably already know, ecommerce software has invaded the world of shopping. Has it conquered you as well? If you are a digital goods retailer, you probably already know all about ecommerce solutions, but if you are a consumer, do you actually know what ecommerce even is?
Simply put, ecommerce is the buying and selling of products online. These products can be anything – services, physical products, or digital goods. Ecommerce solutions are basically just like the real world except that the shopping is done online – it’s virtual! There may be some aspects of ecommerce solutions that work better than real world shopping, but that theory may work both ways. So, what do you think will win – ecommerce solutions or real world shopping?
Ecommerce Software versus the Real World
In some cases, you might find that an ecommerce solution mirrors the real world in many ways but just has a few elements that work better online. However, there are some downsides to using ecommerce solutions when shopping. For example, sellers can’t see their customers and buyers can’t see whom they’re buying from. But the upside might outweigh that issue. Ecommerce solutions allow true mobility and a far-reaching base.
Business owners that use ecommerce solutions to sell their goods can travel anywhere in the world and still manage their company. Shoppers can be anywhere in the world and still visit any business using an ecommerce solution. So, instead of having just local customers, businesses taking advantage of the breadth of ecommerce solutions can have customers across the globe.
Ecommerce Solutions and Marketing
If you’ve ever traveled, you likely have seen billboards for organizations – they are all over, especially on well-traveled roads. Billboards are an obvious marketing and advertising technique, but they also work well for ecommerce solutions. However, a more likely candidate for marketing ecommerce solutions and shopping avenues is the Internet; things like banner ads, links, and press releases online are all common ecommerce solution marketing techniques.
Ecommerce solution marketing is seen all over cyberspace, both nationally and internationally. The great thing about such ecommerce solution marketing is that potential shoppers can simply click on any ad they see online and be taken to the ecommerce site, or online storefront, where the shopping can be done. In the real world, customers need to jot down the name of the business they see on a billboard or try and remember it – there is no clicking and immediate transport in the real world (yet!) Choosing an ecommerce solution to sell products makes it easier for the customers to find you much more quickly.
Some ecommerce solution marketing techniques involve something called Pay-Per-Click (PPC). PPC marketing is where you pay a certain amount of money for your ads to appear at the top of a search. This increases the likelihood of a potential customer seeing your ad, clicking it, and heading right over to your ecommerce software shopping cart or e-store.
Making Money with Ecommerce Solutions
It doesn’t matter if you’ve opted for a free ecommerce solution or one you pay for annually or monthly, business owners can definitely increase their bottom line using various forms of ecommerce solutions. And, that isn’t just by selling their products through an ecommerce solution. There are other ways to earn additional cash with ecommerce solutions than just selling your own products and reaching even more customers.
With an ecommerce solution, almost anyone can earn money by promoting the products of other sellers. This is what is known as affiliate marketing. Affiliate marketing has grown in popularity over the past few years, especially within the ecommerce solution arena. Affiliate marketing is a very effective way of marketing products online. Affiliates sign up to promote products and push them. For every sale that translates from their efforts, they are paid a percentage of the sale or a flat fee for commission.
Ecommerce Software Makes the Shopping Process Faster
In the real world, retailers send out letters, postcards, and flyers on a regular basis. This can get expensive and is very time-consuming. With any ecommerce solution, that delay is reduced drastically. Because everything is online, the whole process becomes instantaneous – especially when you use an ecommerce solution to sell digital goods. Obviously, when you’re selling a physical product, there is a shipping period.
Using an ecommerce software solution definitely takes the delay out of the whole shopping experience, but it also saves you on the cost of a full sales staff. Web hosting and online shopping carts (and the technology surrounding them) have made it possible for many companies to switch completely to ecommerce solutions rather than traditional brick-and-mortar storefronts. In fact, there has been a boom in different ecommerce solutions available to retailers today.
A Different Ecommerce Software Solution for Online Retailers
Part of the appeal of online shopping is that consumers are in total control of their own shopping experience. They can compare and contrast different online shops with ecommerce solutions and find what they are looking for without even leaving their seat. The convenience of ecommerce has definitely influenced a surge in online retailers in the past decade.
However, part of the appeal is that many of today’s ecommerce software products are easy to use, for both the consumer and the seller. In fact, many ecommerce solutions are in the form of online marketplaces and communities today. One such ecommerce solution, PayLoadz, offers a wide variety of services and products for both consumers and online sellers.
Shoppers can visit the PayLoadz Store to browse through thousands of digital and physical products and place their orders right then and there. PayLoadz is an effective and cost-efficient ecommerce solution because it allows shoppers quick and easy access to thousands of products as well as a quick, easy, and secure checkout process. There is no middleman.
For online retailers looking for an effective ecommerce solution, PayLoadz offers a plethora of marketing and selling resources including an extensive affiliate program, its own PPC marketing (featured listings), tracking, and download delivery. Joining PayLoadz is free for anyone – sellers, affiliates, and shoppers may visit and get started right away!