Here are some of the top questions you should ask yourself when preparing to sell an app.  Consider these issues to help you determine the right price when selling the app:

• Should your app be free?  The two main prices when selling apps are free and not free.  With free apps, people don’t worry about the risk because they aren’t spending any money.  When you charge a price and don’t deliver what the customers bought, there may be repercussions.
• What do similar apps sell for?  Look at your competition and consider what they sell their apps for.  You should price your apps competitively, but don’t low-ball the price.
• How much is your app worth to the customer?  Does your app perform an essential service?  If your app brings a great benefit to the people that use it, you can likely charge more when you sell the app.
• Are there similar free apps? How much better is yours?  If you have an app that is very similar to a free app that already exists, you might not be able to charge very much when you sell the app.  If your app is significantly better, then you have a little more wiggle room.
• Will you offer discounts at a later date?  Don’t set your app prices too low if you think you might offer a special deal or a sale later on.

So, as you can see, a critical part of selling apps is choosing the right price.  Choosing the right price at which to sell your apps may not necessarily be the easiest thing, but it will help determine your success.  Remember, you can always change your prices as you continue selling apps – nothing is set in stone.