What Does Selling Software Boil Down To?
Selling software in today’s world is nothing but solving a problem
Ever since the internet came into being and wove itself inseparably with the fabric of modern day life, there has been this ongoing race amongst people on acquiring more efficient, more useful and, in simple words, better software. First there were computer applications, then there were web applications and now there are mobile applications. The numbers of software, owing to the increase in the number of application uses, have been growing consistently. So much so, that a business plan aimed at providing people with downloadable digital software is one of the most popular amongst the online entrepreneurs today. Selling software has quickly become one of the most desired directions for many internet businessmen.
Everyone Looking To Sell Software Does Not Succeed
Everyone cannot create software, sell it and make a profit from it, and the reason for this is a lack of understanding of the industry. In fact, the majority of software being sold on the internet today is rehashes or copies of already existing concepts with only minimal changes. It can even be said that many online entrepreneurs try to sell software by getting on the bandwagon of a trend or fad that may be prominent in the industry. The reason why software selling is not something that everyone can succeed in is because it requires a careful understanding of what the customers and, hence, the market wants and needs.
Selling Software Is Like Providing a Solution
Selling software has to be seen as providing a solution. In different words, each bit of software being sold in the online world is a solution to some perceived problem. One of the oldest pieces of software was the calculator which was designed to solve the problem of calculation. The 'Whatsapp' of the smart phone generation is designed to help people stay in touch and not pay a mini fortune in doing so. This is true even for software games because they solve the problem of boredom. Effectively, it can be safely said that selling software is nothing but solving a problem for people, which is why a software designer, programmer or creator needs to design it to resolve a problem.
Selling the Software as the Instant Problem Solver
The above mentioned premise that selling software is like providing a solution is not only relevant for the creation phase but also the marketing phase. Therefore, if you want to sell software then you would have to sooner or later realize that you have to market it as an instant solution to potential customers. The best way to go about this is through digital products marketplaces like the one found on PayLoadz, because buyers come to such marketplaces half convinced that they will find solutions to their problems.
